“The origami-inspired shape of Australia is rather nice — even though references to origami are only evident in the videos above and done quite lamely — and could have led to an interesting diagonal-line-heavy texture in the logo that delineated the South Australia state. Instead, the elegant shape is ruined by some sort of triple-framed door that starts to look like when you have two facing, parallel mirrors and all elements repeat ad infinitum. Except there is none of that sense of fun or wonder in this logo. Not even when the icon is used as a window, which is usually a fail-safe technique to save mediocre logos. The icon is then paired with some horribly uninspired, default-looking sans serif that comes in two flavors: Bold and super tight for “SOUTH” and light and extra spaced-out for “AUSTRALIA”. Neither execution works on its own and together they bring out the worst in each other.
Overall, this is an extremely under-developed identity that was good in concept but failed to reach any kind of potential.
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(via oliyoung)
